About

THIS IS OUR STORY

A TURNING POINT

It all started in 2020, with love for how the power of technology can improve lives. And create a better world for everyone. It’s true. For years, we honed our knowledge. We learnt the business. We built relationships. And over time we discovered that although technology has advanced, the human relationships and the infrastructure so crucial to making it work has not advanced. Hence, nformal, a new kind of company. A new way of thinking. Putting people and relationships first, to make our client’s every day journey with technology a bit more enjoyable.

THIS IS WHAT WE TRULY BELIEVE IN

TECHNOLOGY MADE SIMPLE

For us, technology has always been the ultimate expression of human creativity and intelligence. And when done right. Made easy to understand. And crafted just for you—to meet your everyday business challenges—it’s nothing short of magic. Everything works seamlessly. And everyone gets it. Software solutions that work for people. And not the other way around. It’s what drives us as a company every single day. And we’d love you to be a part of it. Not just in finding the right solution for you. But in being a part of the solution—making the way you work simpler, more efficient, and more human for everyone.

THIS IS WHAT OUR CO-FOUNDERS ARE ALL ABOUT

JAMES FABBI, CO-FOUNDER LINKED IN ∆	Whiteboarding, excel, getting lost on a mountain, cooking, red wine, Banksy, unbearably strong espresso, family—this is just a sampling of what defines James, both inside and outside the office. A true team builder that thrives on collaborating with diverse teams from all walks of life, James loves meeting complicated challenges with elegant, refined solutions.
BAHAA BADRAN, CO-FOUNDER LINKED IN ∆	This is Bahaa in a nutshell—a self-professed foodie, avid conversationalist, Elon Musk fan, getting to the point, making sure the best idea wins, making the world a better place through technology, and possibly everything Star Trek. Big on solving business problems, Bahaa is all about putting his co-workers first, making sure that they are engaged, challenged and fulfilled.

THIS IS WHAT KIND OF PLACE WE ALWAYS WANTED TO WORK

WORK CULTURE IS NOT A CHECKLIST

It’s a way of being. It’s about shared dreams. And sharing dreams. But most of all, it’s about shared values. Because how we work and interact with each other, is a direct reflection of how we work and interact with our clients. We are fair. And we are transparent. And we do all we can to keep our promises. We are not just service providers. We are people working with people. We work hard to be our best. And do our best. And when we’re ready, we share it with the world around us. We believe in collaboration. We believe that everything can be improved upon. But most of all, we believe in creating the kind of space and environment that has meaning for everyone in both their work and personal lives.

Services

THIS IS WHAT WE'RE REALLY GOOD AT

STRATEGY AND PLANNING	Seamless digital transformation. Getting there requires collaboration. And understanding the landscape and strategic intelligence. We work side-by-side with our clients giving them the information and tools they need to make the best strategic decisions possible.
CLOUD IMPLEMENTATION	The truth is out there. Actually up there. In the cloud. Big data integration, AI calibration, business configuration. We make sense of it all for you. Measuring real customer success when it matters.
ONGOING MAINTENANCE	Change is inevitable. And digital technology is no exception. We’re here to help you navigate it with continuous support. Covering basic maintenance and calibration of your implemented solutions.

THIS IS THE WAY WE WORK EVERY SINGLE DAY

WE’RE ALL ABOUT STRONG PARTNERSHIPS

Ones built upon common objectives. And common principles. Principles that move both business and society forward. We work with those that believe in pushing further, trying new things, opening up the marketplace to bold new ideas and ways of doing things. And those that require new technologies to get where they’re going. And because we work closely with the kind of high-level thinkers that create solutions for challenges that aren’t even here yet, we’re able to offer our clients the kind of thinking that goes beyond, creating tailor-made solutions just for them. Here’s are some of the areas we play in: HCM, E-commerce, Marketing, Analyt- ics and Supply Chain.

THIS IS THE KIND OF COMPANY WE KEEP

ECOSYSTEM	Partnerships are the spark that move things forward. The spark the creates the unexpected. The unbelievable. And sometimes the genius. These are the kind of people we partner with.
THOSE THAT DISRUPT	Those that believe technology can change the world and accelerate the change we need. Those who are not afraid to experiment, to lead the way, to imagine the unimagined. Eightfold is one of these partners. A true AI disruptor that has changed the world of talent acquisition and management for good and we’re one of their official implementation partners.
THOSE SEEKING CHANGE FOR THE BETTER	It goes without saying we don’t live in a vacuum. And we all need to do our part to make the world a better place. Whether fighting against climate change, or helping organizations on the ground level. One Tree Planted is one of those organizations. And for every new employee we welcome, we’ll plant 10 trees, and one tree for every consulting billable day. It’s our small contribution to help take on big challenges.